DEZY
N

Your vision. Our Dezyn.

Featured project

Recent work from the studio.

Process: 4 steps

Brief → Launch

Flow

Brief

Tell us about the brand, the site you need, and what you would like to improve. We turn it into a clear scope before any design starts.

25%

Design

Type, layout, and colour shaped with your references. You see real screens early enough to change direction before it costs anything.

50%

Build

A live preview link from week one. Structure, then pages, then polish. Feedback is expected and built into the timeline.

75%

Timeline: 2 to 6 weeks

Launch

We go live when the site is fast, indexed, and ready to hand over. Repo, hosting, and a plain walkthrough. No lock-in.

100%

After launch

Maintenance

After handover you can run the site yourself. If you would rather we stay on, we offer maintenance as an extra. It is not bundled into the build. We quote the work, you decide, then we do it.

Our SEO approach

Technical SEO ships with the build, not as a post-launch add-on.

Crawlable architecture, intent-mapped content, and measurable rankings. Foundations go in at launch so organic discovery is not blocked by structure debt.

On-page SEO

Titles, headings, internal links, and crawlable markup so indexers can parse and rank the right URLs.

Meta tags
Heading hierarchy

Reporting

Rankings, organic traffic, and conversion paths on a fixed cadence so you see what moved.

Rankings
Traffic trends

Content & keyword strategy

Map pages to search intent and query clusters that match what you sell. Target relevant traffic, not vanity volume.

Search intent
Query clusters
Qualified traffic

Structure & Indexing

Sitemaps, clean URLs, and IA that keep important pages discoverable and duplicate content out of the index.

Sitemaps
Clean URLs

Testing

Phones and screens first

Most visits land on a phone, so that is where we start. We open the site on a phone, a tablet, and a large monitor. Buttons are large enough to tap. Type is readable without pinching. Nothing important is cut off or buried in a menu. If a layout only works on a laptop, it is not ready.

Laptop under neon light during a QA session

Hardening

Securing the website

Locked down before launch: HTTPS, form validation, secrets off the client, and dependencies kept current. A contact form should not be the easiest way into the site.

A locked connection

Every visit uses HTTPS, so a login, a quote, or card details cannot be read in transit. Certificates renew automatically, and old http links redirect to the secure address. The live domain is the one you own. Staging and preview URLs are closed before launch, so nobody hits a half-finished copy still wired to real data.

Vitals

Core Web Vitals and LCP

Benchmark

LCP thresholds

< 2.5s
The page feels ready. People stay.
Good
2.5 to 4s
Usable, but the main content is still catching up.
Needs improvement
> 4s
People leave. Rankings usually follow.
Poor

Largest Contentful Paint

LCP is Google's name for the moment the biggest thing on the screen actually appears: the hero, the headline, the block you meant them to see. We aim for under 2.5 seconds on an ordinary phone. If a preview build misses that, it does not ship until we bring it back.

Typical LCP candidates

On a marketing page that is usually the hero image, the main heading, or the poster for a video. On a product page it is often the showcase photo or the pricing block. Whatever it is, we treat it as the priority: the right size, the right format, fetched first, on every build.

How we implement LCP

1
Image optimization
The hero photo is sized for the screen it lands on, then compressed. We use WebP or AVIF so the file is smaller without looking worse, and we tell the browser that this is the image to fetch first.
- WebP & AVIF
- Smaller payloads
2
Priority loading
Whatever you see first gets the first request: the headline, the hero, the main block. Scripts, tracking, and pictures further down the page wait. Nothing below the fold should hold up the first impression.
- Priority content
- Above-the-fold first
3
Lean render path
We ship only the JavaScript the page needs, split the rest by route, and keep the path to first paint short. If code is not helping the screen the visitor is on, it does not load yet.
- Lean scripts
- Faster render

Speed

Ensured performance

A website should look good and feel even better. We build for speed from the start, keeping every interaction fast, responsive, and effortless.

Fast loading
We keep websites efficient and avoid unnecessary code, features, and third party tools that can slow things down.
Optimised visuals
Images and media are prepared for the web without sacrificing the quality that makes the design stand out.
Smooth experience
From navigation to interactions, everything is designed to feel responsive and natural across phones, tablets, and desktops.
Built for growth
A fast website should stay fast as it grows. We build a solid foundation that can support new pages, content, and features as the business evolves.

Measurement

Site analytics

Sample month

18 / 18

Pages listed

386

Visits from search

Visitors by device

DesktopMobile

Actions

Sample month

Quotes

4.2%

Visit to quote

Privacy

This build

24 KB

Analytics file

Ad trackers

68%

Kept analytics

Handoff

Your website, ready to go.

A finished website shouldn't feel like something we've built and simply handed over. Before we call a project complete, we make sure you know what you've got and how to use it.

A proper handoff, from start to finish.

01
Final checks
We go through the website one last time, checking the pages, links, forms, mobile experience and everything else before it goes live.
02
Walkthrough
We show you around the finished website and explain anything you'll need to know. No technical knowledge required.
03
Access & ownership
You receive the accounts, logins and information you need to have full access to your website and its services.
04
We launch it
Once everything is approved, we take care of the final steps to get your website live and make sure it is working properly.
05
We're still here
Going live doesn't mean you're on your own. If you need help, spot something that needs changing, or want to add something later, you can get back in touch with us.

You get the finished website. We make sure you know what to do with it.

Don't look like
everyone
else.

Need a site built properly?

Get a quote About the studio

DEZYN

Recent work from the studio.

Flow

Brief

Design

Build

Launch

Maintenance

Our SEO approach

On-page SEO

Reporting

Content & keyword strategy

Structure & Indexing

Testing

Phones and screens first

Securing the website

A locked connection

Core Web Vitals and LCP

Largest Contentful Paint

Typical LCP candidates

How we implement LCP

Image optimization

Priority loading

Lean render path

Ensured performance

Fast loading

Optimised visuals

Smooth experience

Built for growth

Site analytics

What Google is showing

What Google is showing

Actions that bring work

Actions that bring work

Numbers without the clutter

Numbers without the clutter

Your website, ready to go.

Final checks

Walkthrough

Access & ownership

We launch it

We're still here

Don't look likeeveryoneelse.

Need a site built properly?

Maintenance

Our SEO approach

On-page SEO

Reporting

Content & keyword strategy

Structure & Indexing

Testing

Phones and screens first

Securing the website

A locked connection

Core Web Vitals and LCP

Largest Contentful Paint

Typical LCP candidates

How we implement LCP

Image optimization

Priority loading

Lean render path

Ensured performance

Fast loading

Optimised visuals

Smooth experience

Built for growth

Site analytics

What Google is showing

What Google is showing

Actions that bring work

Actions that bring work

Numbers without the clutter

Numbers without the clutter

Your website, ready to go.

Final checks

Walkthrough

Access & ownership

We launch it

We're still here

Don't look likeeveryoneelse.

DEZY
N

Don't look like
everyone
else.

Don't look like
everyone
else.